Be Kind Advocate Certification

Welcome to the New Standard of Care


Your Certification Roadmap

To earn your official Be Kind Advocate credentials, you will progress through four clear, self-paced steps right here on this platform:

  • Step 1: The Provider’s Perspective Read The Compassionate Pet Professional to deeply understand how ethical frameworks and process-driven kindness elevate your daily operations.
  • Step 2: The Client’s Perspective Read Beyond Belly Rubs – The Compassionate Pet Owner to view the world through your clients' eyes and learn how to coach them with empathy.
  • Step 3: Ethical Alignment Review and formally sign off on the Be Kind Advocate Professional Code of Conduct, committing to a strict, non-aversive standard of practice.
  • Step 4: Knowledge Verification Complete and pass two short, online, open-book quizzes designed to confirm your comprehension of the material.


Who is The Advocacy Certification For?

It is not for those seeking faster compliance at the expense of emotional well-being. It does not offer shortcuts, dominance-based solutions, or methods that rely on fear, pain, or coercion to achieve results. What it offers instead is something more durable: trust, cooperation, and behavior that holds up under real-world conditions.


Your Instructor


Stapleton-Frappell and Tudge
Stapleton-Frappell and Tudge

Course Author and Contributor

Author: Louise Stapleton-Frappell - B.A. Hons. PCBC-A. PCT-A. CAP3. CTDI. CWRI. DN-FSG2. DN-CPCT2. FFCP.

Louise Stapleton-Frappell is a professional canine trainer, behavior consultant, and Partner and Faculty Member of DogNostics Career Center. She is also a Board Member of The Pet Professional Guild, supporting force-free, science-based training and pet care practices worldwide.

A graduate of the University of Leeds, Louise was among the first to achieve dual accreditation as a Professional Canine Trainer and Behavior Consultant through the Pet Professional Accreditation Board. She is the creator and lead instructor of the DogNostics Dog Trainer Certificate Program and has authored multiple popular DogNostics courses, including the Trick Dog Instructor Program, Fostering Collaborative Care, and Walk This Way Instructor Program.

Through her business, The DogSmith of Estepona, Louise provides training services to an international clientele in Southern Spain. She has also co-authored respected industry texts, speaks regularly at international conferences, and continues to advance professional standards through her mentorship, education, and unwavering dedication to ethical, force-free training.


Contributor: Niki Tudge - M.B.A, PCBC-A, CABC, CDBC SSA-CFT, Six Sigma Black Belt, HCITB TS1, TS2 & TS3 Certified People Trainer, Certified Facilitator and Business Project Manager.

As the founder and President of The Pet Professional Guild, DogNostics Career Center and The DogSmith, Niki has substantial leadership experience in the pet industry.

Niki has published numerous articles on dog training and dog behavior and her pet dog training businesses have been featured in many publications including The New York Times.

Niki’s professional credentials include AABP-Professional Dog Trainer, AABP-Professional Dog Behavior Consultant, PCBC-A and PCT-A through the Pet Professional Accrediting Board and she has earned diplomas in Animal Behavior Technology and Canine Behavior Science & Technology through the Companion Animal Science Institute.

Along with Niki’s business degree and MBA from Oxford Brookes University she is also a certified Six Sigma Black Belt, a HCITB TS1, TS2 & TS3 certified people trainer and a certified Facilitator and Project Manager.


Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.

Get started now!