Click for Clients: Your Guide for Shaping Business Success

This is not a generic business book; it is a highly specialized manual explicitly designed for force-free pet professionals (dog trainers, walkers, and pet sitters). It bridges the gap between animal behavior expertise and business acumen, operating on the premise that being a “good dog trainer” is not enough to run a successful business—you must also master the art of ethical visibility.

Strengths

• Hyper-Specific Niche Relevance: Unlike general marketing books that use widgets or software as examples, this guide uses scenarios every pet professional will recognize. It distinguishes between marketing to a “Busy Professional” (who needs guilt-free dog walking) versus a “Reactive Dog Owner” (who needs safety and lack of judgment). This makes the advice immediately applicable.
• Ethical Framework: A standout feature is its alignment with force-free/positive reinforcement ethics. It explicitly advises against marketing through fear, urgency, or shame, instead advocating for marketing that builds clarity and confidence. It even includes a “Language & Tone” appendix to help professionals avoid blaming language when discussing sensitive behavioral cases.
• Psychological Depth: The book goes beyond logos and colors to discuss the psychology of pricing and decision-making. It introduces concepts like “Price Anchoring” (presenting the most expensive option first to make standard rates feel affordable) and “Yield Management” (varying prices based on peak times like airlines do) to maximize revenue without working more hours.
• Actionable “How-To” Sections: Part Two of the book is purely tactical. It moves away from theory and provides step-by-step instructions for:
  • Designing a logo and email signature.
  • Handling negative reviews with specific scripts (The “A.E.O.” formula).
  • Structuring service packages (e.g., Bronze/Silver/Gold) to stop trading time for money.
• Focus on Value over Price: It does an excellent job explaining the difference between “Features” (what you do) and “Benefits” (what the client gets). For example, it teaches how to reframe “Supervised off-leash play” (Feature) into “Raise a confident, friendly adult dog” (Benefit).

Summary

This book is an essential resource for dog trainers and pet sitters who struggle with the “business side” of their passion. It is particularly strong for those who feel “salesy” or uncomfortable charging for their time, as it reframes selling as a way to provide relief and safety to clients.

If you are looking to move from a hobbyist model to a professional “Program” model (selling results rather than hours), this guide provides the exact roadmap to do so.

Below you can see the book contents

Enjoy- Niki & Louise