Paws, People, and Prosperity: Focus Beyond the Business Card: A fun, step-by-step guide to growing your pet business through community advocacy & education
Paws, People, and Prosperity is the definitive roadmap for navigating the evolving landscape of your brand's growth. Written by Niki Tudge with contributions from Louise Stapleton-Frappell, this guide reframes marketing not as self-promotion, but as a structured, science-based process of stewardship
Most pet professionals enter this industry because they love animals, not because they love "selling". But in a crowded, unregulated market, having a "heart of gold" isn't always enough to keep your doors open. If the thought of marketing makes you feel like a "fearful seller"—worried about being pushy or "taking" money—it is time to shift your mindset.
Course•By Tudge & Stapleton-Frappell
